“Idea” is such a simple little word with a heavy agenda tied to it. It’s not enough to have the idea, you have to bring it to life. That requires a team, a plan and a process. If having an idea was all we needed, we’d all be millionaires. Or as William Shakespeare wrote: “If to do were as easy as to know what were good to do, chapels had been churches, and poor men’s cottages princes’ palaces.” Ask yourself whether you’re an Idea person or an Execution person. Then do your job well – but partner with people who do the other job brilliantly.