Writing 4 Wrk

Write For Your Customers, Not Your College Professor

Fussy language, commas, complex sentences and “counting words” won’t get the job done in business. Clear and brief will. It’s an easy skill to learn—because all you have to do is forget every bad habit you were taught in school. 

  • Identify your audience
  • Tune into their language
  • Learn to mimic their voice and style
  • Find the message they want to hear

Finally, you’ll look at places in your company’s messaging where you can start to experiment you’re your new voice and bring along the audiences you really want. 

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