Writing 4 Wrk - PS Insights

Write For Your Customers, Not Your College Professor

Fussy language, commas, complex sentences and “counting words” won’t get the job done in business. Clear and brief will. It’s an easy skill to learn—because all you have to do is forget every bad habit you were taught in school.

Identify your audience
Tune into their language
Learn to mimic their voice and style
Find the message they want to hear

Finally, you’ll look at places in your company’s messaging where you can start to experiment you’re your new voice and bring along the audiences you really want.

Get in touch…

What they say:

It was not a standard business workshop. He demonstrated what he taught us about writing being messy, emotional, judgmental, collaborative, logical, compelling, personal and corporate. He also had us thinking about corporate voice, traditional disconnects between creatives and business personalities with solutions, different audiences’ needs and ways to mirror their cultural dialog, how to stay on strategy, what of grammar matters and how the English language is changing.

John Doe