I was engaging, exciting, challenging and hit on some key points that are needed to improve. This is what we needed to hear – and others! A+. Much needed. Thank you. Steve spit truth.
John Doe
CREATE A BRIEF THAT DOES THE MOST IMPORTANT JOB
A creative brief should do one thing and one thing only: Make the creative team say, “A-ha! Got it!” To do that, you’ve got to understand every aspect of your business and every part of your marketing plan. Get it right and the work they deliver will win you praise and prizes. Get it wrong and you’ll spend agonizing nights and weekends in revisions, revises and re-thinks. We’ll reveal the secrets of how to craft a brilliant brief and share the tips every marketer and creative needs.
- Identify and avoid the deadliest word in ANY creative brief
- Learn what creatives truly hunger for from marketers
- Back up your Objectives with Research and Insights
- Keep your eye on the one, single message you want the customer to understand
- Make it short
- Make it clear
- Make everyone understand