Why Marketers Hate Creatives

Get Your Marketing Team and Your Creative Team on the Same Page

Marketers and Creatives don’t speak the same language. Marketing is logical. Creative is emotional. You need both to create great messaging. But they’re each saying something the other doesn’t understand. Learn how to speak each other’s language and you’ll change the dynamics and relationship between your two teams. 

  • Marketers: Understand why your creative team never seem to get the first draft right
  • Creatives: Recognize when your marketing team gets insecure and unsure about the work
  • Marketers: Know which battles to fight and which you can never win
  • Creatives: Know which battles to fight and which you can never win

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