Why is it that you think you’ve clearly outlined the creative brief—but what you get back isn’t what you asked for? Why is your creative approval schedule three- to four-times longer than your creative development schedule? The answer is that marketers and creative simply don’t speak the same language. Marketing is linear, literal and logical. Creative is non-linear, illogical and emotional. The bad news is that you need both to create great advertising. In a session that’s understandable to both marketers and creatives, we’ll explain the language disconnect, reveal the traps where misunderstandings occur and give you practical tools to get everyone on the same page. How would your business change if 80% of the work you did was approved the first time you did it?