Landing on a big idea based on a solid strategy is no longer sufficient. There is real demand to understand how to best connect with today’s multi-tasking, multi-platform consumer using a multimedia approach. Forward-thinking professionals incorporate a customer-centric, data-driven, integrated marketing approach. In this workshop your team will learn the importance of turning ideas into campaigns and the dimensions of what makes a campaign integrated and effective. The key is to create marketing communications strategies and tactics that engage and connect brands and consumers with stakeholders. IMC isn’t measured by the number and complexity of vehicles deployed or platforms selected. It’s measured by the ability of the campaign to effectively reach customers at relevant moments in their lives at every step of the purchasing process. Your team will come away with two essential skills: the knowledge and tools to develop effective integrated marketing communications and the leadership style needed to break through organizational barriers and silos to execute the IMC campaigns flawlessly.