Consider some big ideas that have become business and cultural phenomena: how Starbucks transformed a declining coffee market into an experience destination for people to pamper themselves. Or how the established notion that “dolls are for girls” was shattered by a toy line called G.I. Joe. Or the way Apple stole the personal music business away from SONY. Most people mistakenly think breakthrough ideas are a matter of divine inspiration and luck. In fact, it’s a step-by-step methodology you can use to develop, create, and nurture the kinds of new products and services that capture the public’s imagination. In a half-day session, we’ll train your team on how to build a culture of new product development. Or in a full-day session we’ll work with you to develop good ideas—revenue-generating ideas—you can actually take to market.