Posted by | May 25, 2012 | Uncategorized | No Comments

What would you rather be? Junk Food, Fast Food or a Quick Serve Restaurant? How you refer to yourself-and how your customers refer to you-can make all the difference in world. The Republican think tanks figured that out years ago and have been highly successful shaping public opinion with neologisms such as “Obamacare” and “Death Tax.” How are you using language to spin what you do into the most persuasive or positive light?

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