When the Going Gets Tough, Tough Businesses Get GROWING


Best Marketing Practices in Bad Times and Good

We wrote this booklet at the height of the global economic meltdown. We thought it would be out of print in 18 months. But while best practices are best practiced in the worst of times, the tips in this booklet will serve you in bad times and good. These “recession-based” prescriptions invite you to recalibrate how you operate for greater success, and they work in all situations. It’s a power-packed booklet that’s a handy guide to thrive—no matter what. Available for download as a Kindle single.



In the global economic crisis of 2008, we watched companies – big and small – just mindlessly cut costs instead of reexamining their business practices. So we wrote this simple guide of 50 tips that companies should do BEFORE they just fire employees. Over the years, we thought this booklet would go out of date. But the tips make sense whether your business is growing, holding its own or declining. And with the online revolution sweeping up more and more legacy businesses in its path, the advice seems more relevant than ever. From simple, basic things like lowering your utility bills by, say, changing your light bulbs to energy efficient ones to more sophisticated strategies like looking for capable sales people and employees who were just let go unnecessarily from your competitors. All in all, it’s a handy, indispensable guide for any business in any type of economy.