The Little Blue Book of Marketing


Build A Killer Plan In Less Than A Day

What if you could build your entire marketing plan in a matter of hours, not months? Here’s a practical, nuts-and-bolts method to develop a marketing plan that gets real results. Whether you’re a Fortune 100 CMO, a mom-and-pop retailer, an entrepreneur, startup, non-profit or new media organization, this methodology can cut your planning process time and clarify responsibilities and deadlines. It’s for anyone and everyone who wants to focus smart, positive action that will drive optimal business results. Click here to order on Amazon.



A great marketing plan identifies where an organization is, where it wants to be, and how it will get there. Most companies think they already have such a plan-but often they really have only a budget, a sales goal, or an excuse.

What’s the solution? According to Paul Kurnit and Steve Lance, it’s not about copying someone else’s cookie-cutter plan, or retreading your own plan from years past. There’s a far more effective option: harnessing the company’s own internal brain trust to create something fresh and perfectly tailored.

The authors show how to maximize collaboration among all key players in marketing, R&D, research, sales, financial, legal, and senior management. When everyone combines their knowledge, the critical elements become clear, including brand positioning, target audience, and competitive strategy.

Filled with easy-to-follow advice for businesses large and small, The Little Blue Book of Marketing is a powerful tool in a small package.