The Little Blue Book of Advertising

$22.31

52 Small Ideas That Can Make A Big Difference

The Little Blue Book of Advertising offers relief, some smiles, and even some sanity when everyone around you might be losing their minds. It’s a quick read you’ll refer to again and again! A toolbox of back-to-basic ideas that will help break creative logjams, settle disagreements with clients or agencies, sharpen, focus, and generally improve any ad campaign. It’s filled with those ‘Why didn’t I think of that’ truths that make it a must-read for everyone working in advertising. Order today on Amazon.

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Description

These days, the fundamentals of advertising that truly build great brands are often overlooked. But Steve Lance and Jeff Woll are leading a back-to-what-works movement with The Little Blue Book of Advertising.

This is a short, fun-to-read, practical book designed to be read quickly and referred to again and again. Each of their fifty-two ideas relates to day-to-day problems with real examples, then provides an innovative, sometimes blunt solution. For instance:

  • #3 Read what your customer reads, watch what she watches
  • #10 Quality is the absence of nonquality signals
  • #15 Sell the benefit, the advantage, and the feature—in that order
  • #19 Get the no-bodies out of your approval process
  • #41 Know when and how to scream “sale”

Just as Jeffrey Gitomer’s hugely successful The Little Red Book of Selling became the gotta-have resource for salespeople, Steve Lance and Jeff Woll have written the perfect handbook for what does and doesn’t work in today’s advertising world.

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