Posted by | December 11, 2014 | Uncategorized | No Comments

Electrolux, the Danish household products manufacturer, has stepped up the action from its sleepy perception of vacuum cleaner manufacturer with a global competition to come up with state of the art household products that may be improving our lives in and out of home in the near future.  These clever products are buzz-worthy perception changers for brand Electrolux. What do you do to take your quiet brand perception and give it a mega boost?