Posted by | February 17, 2015 | Uncategorized | No Comments

Non-profits battle for scarce dollars and for messaging that will break through. And when the cause doesn’t have a high profile (such as Mollie’s Fund), they’re sometimes willing to go to extremes to build awareness. This spot promoting the dangers of tanning salons goes right to the edge. When and how do you think scare tactics are effective in cause-related marketing?