Posted by | March 15, 2013 | Uncategorized | No Comments

Oreo was ready when the Super Bowl went dark. Poland Spring fumbled when Marco Rubio reached for their brand. The new social model is telling marketers, “Grab the Zeitgeist” (or is that “Meet the Meme”?). Are you prepared to start marketing in “real time?” How are you ramping up a rapid response team?

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