Interesting ad from Acura last week. Headline: “This Is The Car Your Father Would Have Bought If He Hadn’t Had You.” Comment from both of us: Not a great ad—unless you know that it ran in an automotive enthusiasts’ magazine. Then we both liked it. As we move increasingly towards a one-to-one marketing world, you’re going to see more and more of these “we’re just like you” ads. How are you customizing your communications approaches?