Uncategorized Archives - PS Insights


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Last, but not least, you’re welcome to connect with us on LinkedIn. We hope you chose to follow us on one of our platforms. If you haven’t selected one or more yet, click on any of the icons we sent and you’ll be back on the PS Insights feed. And don’t forget we’ll be writing longer-form blogs on our Website starting in a month or so. When that happens, we’ll automatically move your current subscription over. Thanks for the comments and support—and all aboard!


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Visual memes are great fun and capture important cultural moments. So, find us on Instagram as we generate visual memes you can like, repost, print out for your bulletin board or refrigerator. Click on the icon and sign up to follow us on Instagram. We welcome your memeingful suggestions, too. What’s your meme-ing of life?


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If you’ve enjoyed our daily “quick hits,” our Facebook feed is in a similar length and format. Click on this Facebook icon which will take you directly to our PS Insights page and don’t forget to give us a “like” every now and then and comment to let us know how you feel and how we’re doing.


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As we wrote yesterday, we’re migrating our social media conversation over to Twitter, Facebook and Instagram. If you’re already a Twitter subscriber, just click on this Twitter icon which will take you directly to our feed. Then select “follow” and we will be back in your inbox.  Short and Tweet!


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 We missed you, too! And thanks for the lovely notes you sent since our daily blog stopped coming daily.

After posting regularly for the past five years, we realized we needed to revamp our social media strategy. While we’ve enjoyed writing our daily thoughts—and you’ve enjoyed reading them—algorithms have evolved, search engines have become more selective and both social and mobile media have changed the digital landscape.

Since early December, our new managing partner, Earl Stoner, has been leading a crew of young marketing execs (okay, okay…interns) in enhancing our presence on Facebook, Twitter, LinkedIn and Instagram.

We’ve started with new memes on Instagram; updated and refreshed some old posts on Facebook; and have been connecting it all on #Twitter and LinkedIn. In a few weeks, we’re going to be rolling out a longer-form blog on our website PS Insights while continuing the shorter-form daily hits on Facebook, LinkedIn and Instagram.

Over the next few days we’ll give you links to sign up for our PS Insights streams. Or if you’re socially savvy and eager to catch up, click on any or all of the images above and they’ll take you there. We hope you’ll join us on Twitter, like us on Facebook, comment on Instagram or connect with us on LinkedIn. And when we start the new blog format, we’ll automatically move your current subscription over to the new landing page.

We hope you’re having a great 2017—and we look forward to being part of it. And since we’ve traditionally ended our blogs with a provocative question, we wonder, “Which platform will be your “go to” to follow us on?”


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Image result for the end of tvEvery semester we do a guest appearance at Martin Kagan’s class at Pace University. He teaches Arts Management – a fast-growing program where students who want to be in the arts but aren’t sure they will make it as performers can learn the business side of managing a theater, being an agent, etc. Last week we did a talk—and showed several recent popular commercials—and none of these very connected 19- and 20-year-olds had seen any of them. How are you looking to reach Millennials these days?


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Image result for DEADLINEThere’s nothing like a tight deadline to get turn motivation into action. We have outlines for three new books at the moment; but because we’re not under any deadline we’ve been back-burnering them for the better part of the year. What have you got on your plate that you’re not dealing with because no one’s demanding it of you?


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Image result for STEAL THIS BOOKWhen we tell a friend or close business associate that we’ve just published a new book, they often ask, “Could you send me a copy?” Now that we’ve written three books and a half-dozen eBooks, we understand a truth a famous author told us years ago: “The nicest thing you can do for an author is buy her book.” She was right. We’re thrilled when we say to a friend we’ve just published a new book and they respond, “Wow! Can I buy one?” How do you properly acknowledge the achievements of people whose work you respect?


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Image result for snap spectaclesSnapchat is now Snap Inc. The business that turned down a $3 billion offer from Facebook now has a value north of 3 times that number. It has become the fastest growing advertising medium. And here comes their new video recording sunglasses, Spectacles. They’re taking on Facebook in cool power and Google in glasses. How do you evolve your business to take on market leaders in different categories?


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Image result for 1950s commercialThere’s a big, active question about what is an ad today. With all of us increasingly able to opt-in and out of content, how can advertisers effectively communicate with their consumers? Product placement, native advertising and content marketing are all ways to embed advertising messages in content we choose to consume. Advertising drives free content or greatly reduced prices on content we buy e.g. magazines. So receiving advertising is really important. What new advertising models are you considering that will maintain consumer financial benefits without irritating the user experience?