Take a lesson from the candy displays and cereal shelves: Is your brand packaging designed to be noticed in a positive way? In fact, is it even designed to be noticed at all? Candy and cereal are impulse purchases. the packaging has got to attract. But, what about Apple? Steve Jobs has built an entire cult around the sleek design of all Apple products and packaging. For you, chances are it doesn’t involve a massive package redesign exploratory – just some simple techniques to add some POP (as in “pop” and as in “point of purchase”) to your merchandise.