Take this simple quiz to determine if our strategy is right for you.
VerySomewhatNot a Lot
You are working from home but work/life boundaries aren’t respectedYou feel your best work isn’t being presented to senior managementYou aren’t mentored and aren’t encouraged to be a mentorYou are “mushroom managed” – kept in the dark and not given clear directionYour boss(es) take credit for your work
There is friction between your marketing and creative teamsWhen creative work is presented a strategy conversation breaks outYou don’t include anyone from your agencies during marketing planningOnce your marketing plan is approved it is never revisited or reviewed with the teamMarketing isn’t orchestrated--different teams answer to different units
Almost nothing is approved the first time you do it.Marketing budgets get cut yet higher goals are expectedYour marketing strategy is driven by the sales teamThere is no insight-driven marketing research—no search for the Big IdeaThere is little positive reinforcement or respect for marketing in the organization
Competition is getting much tougherDisruptors are changing the dynamics of your categoryYour share of market is holding steady but the market is decliningYour C-Suite isn’t adapting to the new Covid-19 rulesCustomer demographics are changing but your approach isn’t
My department has a highly-diversified staffMy company is talking about social issues in the marketplaceThere is no glass ceiling in my department or organizationI feel safe raising social issues with my team and with my companyOur marketing message is inclusive and color-blind
