Posted by | February 27, 2015 | Uncategorized | No Comments

Paul’s wife used to joke that one day maybe Amazon would be so successful they would open a store. That day has come. Amazon@Purdue is the first of who knows how many stores Amazon may open. Like the UPS and FedEx stores before it, it seems pretty smart to extend end to end consumer interface for ready brand access. How many touch points do you activate to meet your customers in their lives