About Us

PS Insights

A team of seven branding professionals led by a marketing pro, an award-winning copywriter and a Hall of Fame art director. Each of us has worked on both the agency and client side of the business and we all bring our separate perspectives to your marketing and branding opportunities. We’ll help you uncover the insights you already have and give you the tools you need to bring your best work to your company and your customers.

Paul Kurnit

Paul Kurnit is an internationally recognized marketing professional with over 25 years in the advertising and entertainment businesses. Paul began his advertising career at Benton & Bowles and Ogilvy & Mather, where he managed a number of classic brands for Procter & Gamble, Kraft/General Foods and American Express. For the better part of two decades, as President of Griffin Bacal, Paul managed businesses in virtually every consumer and service business category. He was also Executive Vice President of Sunbow Entertainment, a leading producer of quality children’s television programming. Paul is an expert in social and cultural trends having created a number of specialty business units dedicated to addressing a diverse range of marketing initiatives, including LiveWire: Today’s Families Online®, Kid Think Inc.™, Licensing Works!™, Trend Walk™, TDC: The Design Group and The Digital Station.

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As founder of Kurnit Communications, KidShop and PSInsights, Paul is dedicated to delivering customized solutions across a range of marketing disciplines for companies seeking dramatic new initiatives to drive their businesses. He is clinical professor of marketing at Pace University, where he teaches marketing and advertising and serves as university advisor for NSAC (National Student Advertising Competition) sponsored by the American Advertising Federation (AAF). He is also an instructor for the ANA and has delivered keynote talks, seminars, training and workshops for over 100 companies on Integrated Marketing Communication, Customer Centricity, Marketing Matters, Brand Management and his proprietary Marketing Plan in a Day®. He designs and leads the annual AEFSymposium at ANA’s Masters of Marketing conference.

Paul is a frequent speaker and writer for television, radio and print media (NBC/The Today Show, ABC, CBS News, CNN, Fox, The Wall Street Journal, The New York Times, USA Today, Barron’s, Ad Age, AdWeek, BrandWeek, Entrepreneur and more). He has shared his expertise in consulting work for Bayer, Coca-Cola, ConAgra, Disney, General Mills, Hasbro, Mattel, McDonald’s, Nickelodeon, Pepsi, Polaroid, Scholastic, Sony, Universal Studios and many other blue chip and start up companies.

Paul is on the boards and advisory boards of several industry organizations including The Advertising Educational Foundation (AEF) and its Academic Review Board, the Children’s Advertising Review Unit (CARU) of the Better Business Bureau and the Young Consumers: The International Journal of Advertising and Marketing to Children.

Paul lives in Cortlandt Manor, NY with his wife, Susan. His daughter, Ara and son Jesse have followed in dad’s footsteps, both as graduates of the University of Wisconsin and in marketing and advertising careers. When Paul isn’t writing or speaking, consulting, teaching or shaping business initiatives, he’s walking or hiking, gardening and landscaping, traveling and photographing, listening to and recording music, watching television or at the movies…and, always thinking about and processing new marketing and cultural trends and their implications and applications.


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Steve Lance

Author, lecturer and trainer Steve Lance is co-author of “The Little Blue Book of Advertising” (Portfolio/Penguin) with his partner, Jeff Woll and co-author of “The Little Blue Book of Marketing” (Portfolio/Penguin) and “Breakthrough!” (AMACOM Books) with his partner, Paul Kurnit—as well as a half-dozen eBooks available for download on Amazon.

Steve has worked on a full range of advertising campaigns for such clients as SONY Entertainment, Crest Toothpaste, Citizen Watch, J&B Scotch, JIF Peanut Butter, Post Cereals, Verizon and Hyperion Solutions. In the area of television and multi-media, he has been Creative Director of NBC and Executive Copywriter for numerous cable television networks including The Discovery Channel, TLC, Animal Planet, Discovery Communications, Inc., History Channel, Food TV, The Travel Channel, The Hallmark Channel and more. Steve’s Emmy Awards include his ten years promoting Shark Week for The Discovery Channel and the creation of “The More You Know” for NBC.

Steve’s won Aurora, One Show, Telly, Big Apple and MARC Awards for various advertising, marketing and PR efforts, including special events such as the dedication of the World War II Memorial in Washington, DC, (writer); the 2012 and 2013 Daytime Emmy Awards (writer); Ford Motor Company’s 100th Anniversary Tour (writer); governmental image campaigns for The Government of Hong Kong and The Government of Mexico; speeches for corporate CEOs and celebrities, including John Hendricks, Chairman, Discovery Communications; Christos Cotsakos, Ph.D., Chairman, E*TRADE, Tom Hanks, Brad Pitt and former Presidents Jimmy Carter and Gerald R. Ford.

Steve has led pre-conference training sessions, keynote and breakout sessions and on-site trainings for more than 300 Fortune 1000 companies as well as associations and organizations throughout the United States and Canada. As new media and social media have shifted the focus of branding and marketing, Steve is increasingly in demand to teach companies how to write to Millennials (“Me Write Good”).

Steve works for Habitat For Humanity and is a member of the advisory board of ShareTheCaregiving, Inc. He has two sons, Max & Dan, and builds houses for a hobby.