Blog

February 2015 - Page 2 of 2 - PS Insights

LUST MINUTE TRIPS

Posted by | Uncategorized | No Comments

Marketers are always pushing the envelope to get our attention. And when it comes to a major holiday like Valentine’s Day (major, at least, to marketers), they’re willing to push the bounds of good taste. This spot promoting last minute trips to Europe is either charming or offensive or artistic or pornographic. Or all of these. How much slack are you willing to give marketers who go to extremes?

 

CULTIVATING A BETTER WORLD

Posted by | Uncategorized | No Comments

Chipotle takes pride in its position “food with integrity.” Beyond selling responsible food, the concept of positivity and individualization surrounds everything they do. So it was uplifting to receive our carnitas in a bag with the thought “We will never have a perfect world, but it’s not romantic or naïve to work toward a better one.” This was just one entry from the brand series on “Cultivating Thought.” Purpose driven marketing is the new mantra for more and more businesses. How do you do well by doing good?

BANK ON IT

Posted by | Uncategorized | No Comments

In Nanjing, China, depositors lost everything when a fake bank opened—and skimmed $33 million over almost a year before a large depositor tried to cash his CD. Even the employees—real hires—had no idea. Oliver Rui, who teaches finance at China Europe International Business School in Shanghai, says Chinese depositors were easily fooled. “People are not well-educated on financial services,” says Rui. “People think as long as there is an office, looks like a bank and will provide the bank’s service, [it’s a bank].” There are completely fake Apple stores in China, too. Here in the States we take for granted trademark protection and legitimate business services. Oh, but then again there was a guy named Madoff? How and when do you become suspicious of deals that are too good to be true?

THE MORPH IN MEDIA

Posted by | Uncategorized | No Comments

In 1972, pundits predicted AM Radio was dead. But it found new life as the home of music programming and Talk Radio. Now, as more people turn away from traditional television, a new generation of pundits is predicting the death of cable & broadcast. But while quality fiction programming might be moving to the Web, traditional TV is becoming “the place” for FOMO live events: Sports and Awards Shows. How do you adapt to changing media innovations and behaviors to best reach your audiences?

POP CHARTS

Posted by | Uncategorized | No Comments

Used to be, if you wanted to hear the latest music, you tuned into FM radio. Now you just have to watch car commercials aimed at Millennials. These days, car manufacturers are battling for the hearts and minds of young drivers—through their ears. And while you do occasionally catch a shot of the car in the commercial, it’s a lot more about lifestyle. Is it working? We don’t know. How are you baiting the trap to reach Millennials?

COLLATERAL DAMAGE

Posted by | Uncategorized | No Comments

One of our guilty pleasures filed for bankruptcy a week ago.  SkyMall called it quits. Seems they no longer have a captive audience at 35,000 feet. People can now use their iPads, Kindles, Nooks, or just shop at Amazon instead of idly staring ahead and reaching for anything to read—even “the National Enquirer of shopping catalogs” (as the New York Times so eloquently put it). What new consumer or trade habits might make your business collateral damage?

CLEAN UNDERWEAR

Posted by | Uncategorized | No Comments

Our parents used to tell us to “wear clean underwear in case you get hit by a car crossing the street” (we’ll leave the psychoanalysis out for the moment). We remembered that saying when we saw this photo in the  news as Gucci named Alessandro Michele as its next creative director. When you dress for work, are you always dressed as if you’re going to make the national news?

TIME SAVED

Posted by | Uncategorized | No Comments

Steve was waiting at the deli counter the other day when they called his number. In one of his impulsive moments, he slammed the ticket to the ground and started dancing “Whoo! 87! That’s me! Get yer cold cuts! Get yer cold cuts!” The entire area burst into laughter…and an instant focus group broke out. Everyone, male and female, mentioned how annoying they thought the commercial was. But everyone, male and female, knew the spot and knew who it was for. The Ickey Woods Shuffle spot for GEICO has become “a thing” in our national culture along with the hump day camel, the pink pig and Kenny Rogers. https://www.youtube.com/watch?v=QFrsR9NByc4