The Canadian advertising agency John St. has been promoting itself with spoofs of advertising and YouTube trends (They “invented” Catvertising). Their latest series of self-promotional fictions promotes their expertise in Reactvertising. John St. demonstrates they’re creative, of the moment, have a sense of humor and can produce compelling video. It’s a novel way to get visibility and the viral power is dramatically extending their reach and fame at little cost. What novel approaches do you activate in biz dev to dynamically raise your profile and visibility?
December 2014 - Page 2 of 2 - PS Insights
The stuff of sci fi exists today. Here are nine futuristic inventions that actual exist now. It’s likely just a matter of time before any number of these will become popular products that we will all own and use. What do you do to learn about future trends to adopt and adapt ideas to your current business?
Word has it that all is not well with foursquare since its relaunch and migration of check-in to a second app, The Swarm. The Swarm. Time and again we see weak businesses try to save themselves by offering more, not better…More SKU’s, more “deals”, more points of contact. In the face of fickle or fading customer demand, what do you do to ensure that your business model stays current and compelling?
There’s an old adage, “if I had more time I would have written you a shorter letter.” Spending time to edit optimal communication will get you more viewers with greater impact. We just found this great infographic that gives an accounting of social media lengths by communication vehicle. Start editing and fire up your communication engines. What do you do to match your message to the medium?
Apple has been the poster child for managing imminent product release news and garnering major PR value for it. Beyoncé surprised everyone with her last album. And now Taylor Swift, on the heels of her pop single “Shake it Up” has morphed from country to pop with her surprise release of her new album, “1989.” The obviously intentional leak just before the release was designed to generate mega buzz and monster sales – which it did. Becoming ambassador to New York and pulling her playlist from Spotify haven’t hurt either. What do you do to generate positive word of mouth for minimal cost?
Matthew McConaughey has been driving around in an odd mumble series of commercials for Lincoln MKZ. Jim Carrey spoofed McConaughey and the campaign on SNL. In the world of no PR is bad PR, the Carrey work has apparently helped build increased visibility and sales for the new Lincoln. What news do you create that gets mashed up in a way that pays dividends for you and your brand?
Oxford Dictionaries word of the year last year was “selfie.” This year it’s “vape.” We didn’t know the word until very recently, but with the new popularity of e-cigarettes and the advancing legalization of marijuana it just may be time to get “cannabusiness” smart. And, hey, the word did beat out “slactivism” for word of the year. What trends are you seeing that are turning on a whole new vocabulary?
Two recent spots “celebrating the troops” from Cadbury and Guinness are a study in cultural differences. The Guinness spot (US) brings a tear to your eye—and has drawn nearly 4 million views. The Cadbury spot (India) brings a slight smile to your face—and less than 400,000 views. Humor in commercials might make us laugh; but heart in a commercial makes us remember. Which do you aim for in your marketing?