Posted by | March 30, 2012 | Uncategorized | No Comments

During the Creative Revolution (1960s-70s) in advertising, when Creative was King, people used to say, “The inmates are in control of the asylum.” Steve was recently on a panel at the Digital Hollywood Media Summit and it’s clear that the inmates who are currently running the asylum are Media Planners and Buyers. Whether you call them “VP of Social Media,” or “Digital Managers,” they’re still just media planners. Buyer beware. When the media platform trumps the creative idea, we’re in trouble!

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