WHAT’S IN A NAME?

Posted by | March 26, 2012 | Uncategorized | No Comments

Does your brand name paint you into a corner? Like E*TRADE – which seemed like the perfect name   when they first launched, and now boxes them in as an “online trading” company, even though they’re a full-service banking & loan company. It’s a good thing if your name gives people a clue to what you do; but keep an eye on your long-term goals as well. And make sure your name can grow with you.

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