There’s a big, active question about what is an ad today. With all of us increasingly able to opt-in and out of content, how can advertisers effectively communicate with their consumers? Product placement, native advertising and content marketing are all ways to embed advertising messages in content we choose to consume. Advertising drives free content or greatly reduced prices on content we buy e.g. magazines. So receiving advertising is really important. What new advertising models are you considering that will maintain consumer financial benefits without irritating the user experience?