THE 4A’s OF SOCIAL MEDIA

Posted by | June 21, 2012 | Uncategorized | No Comments

At the AAF national convention in Austin, Steve Goldner of MediaWhiz had a smart thing to say about the role of social media in a company’s marketing mix. Goldner’s POV is that social media isn’t a sales medium, it’s an opportunity to connect with customers and move them through four stages: Attention (“I’m aware you’re here”); Affinity (“I relate to what you have to say”); Affection (“I like that you’re doing this”); and Advocacy (“I’m going to tell my friends about you”). That’s all—and it’s a lot. What’s your Social Media strategy—is it as smart as Steve’s?

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