Professionally, would you rather be eaten by sharks or nibbled to death by ducks? Either way you end up dead. Stand your ground when you know you’re right. Yes, it will appear that you’re being unreasonable – but that’s where excellence comes from: the willingness to be unreasonable when everyone else is suggesting that you compromise. Do it tactfully. Do it gracefully. But don’t let the ducks demand the small changes that turn quality into mush.