Posted by | July 26, 2011 | Uncategorized | No Comments

Some recipes are carefully guarded secrets. The formula for Coca-Cola. The spices in KFC. The flavor of Heinz ketchup. Each of these brands is thought to be the taste pinnacle in their categories. Part of their cachet is the special recipe, the “secret sauce.” What “secret sauce” do you build into your brand or business that makes it so specially desireable?

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