Posted by | April 30, 2014 | Uncategorized | No Comments

Taco Bell has just launched its new breakfast menu with a full out McDonald’s takeover. They found a bunch of guys named Ronald McDonald to offer their testimonials about why they love Taco Bell breakfast. The McDonald’s hijack has certainly gotten a lot of play and other than an ad of Ronald petting a Chihuahua and  an offer of free coffee in the morning, there’s not a lot McDonald’s can do to blunt the initiative. What do you do when challenger brands invade your turf?