Posted by | July 21, 2011 | Uncategorized | No Comments

Steve has a general rule when it comes to creative revisions. If a client goes into a fifth revision of the copy, Steve brings back (without telling them) the first revision (in other words, the second draft). By that time, it sort of sounds familiar and it usually sounds exactly like what they want to say. Nine times out of ten, they approve this “sixth” revision which is really their first. Original or first instincts are virtually always the best!

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