RETAIL?

Posted by | May 22, 2012 | Uncategorized | No Comments

More and more, consumers are using retail stores to do some free sampling before going home, going on line and ordering the item on the Internet. It started with big box electronic stores, then bookstores-and pretty soon it will be every kind of retail store. If you’re in the retail business, you’d better start thinking about a different business model for the digital age. You need to be selling “reason to appear” rather than “sample showroom for online selling.” As Satchel Paige used to say, “Don’t look back-something might be gaining.”

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