In tough times there’s no margin for inefficiency or ineffectiveness. Best practices are best practiced in the worst of times. This Lunch’n’Learn (or half-day training) was inspired by the economic events since 2008. The Great Recession was accompanied by all sorts of bad business practices. Random and rampant people cuts, marketing cuts and brand inaction hurt and crippled businesses that might have thrived or survived. In a tough economy businesses need to operate smarter. These 50 “recession-based” prescriptions are also great ideas for businesses in a strong economy. They invite companies to recalibrate how they operate for greater success in all times—good and bad.