It’s all here. A lifetime collection of the great mentoring tips that have been passed along in our industry for over 100 years. From doing your best creative work (Norman Berry, “Give me the freedom of a well-defined strategy”) to marketing approaches (David Ogilvy, “The consumer isn’t a moron, she’s your wife”) to business strategies (Jon Olken, “Every client has a shelf life”) to tips on managing your career, your company and your life. In one hour, we’ll enlighten, elaborate and explain to your team how these insights can change their approach to business—and give them tools they can start using the very same day.