The annual brand planning process is fraught with a variety of issues: plans are revisited rather than reinvented; there’s a lack of common templates to make the process consistent; plans are developed in a vacuum, get sold “up the line” and are endlessly revised; and plans aren’t actionable and often end up being filed away rather than actualized in the marketplace. Learn an entirely new way to develop and implement a powerful and actionable marketing plan and marketing planning process. Marketing Plan in a Day is a collaborative method that focuses on three key questions: Where are we now? Where are we going? How will we get there? By addressing these questions and populating the answers with sound marketing principles and an energetic process, you’ll build out a detailed, integrated working plan in a matter of hours rather than days, weeks or months. It’s an intense, 8-hour session that brings every department in your organization onto the same page and into the planning, approval and execution process.