Beware bright, shiny objects. QR Codes came on the scene a couple of years ago and have done very little. What was supposed to be Quick Response for more in depth digital information just hasn’t gotten any real consumer uptake. That doesn’t mean we won’t be engaging with deeper digital connections. We absolutely will. But sometimes the new play of the moment comes a bit before its time has come. Do you vet your new initiatives to be sure your customers want them?