Posted by | December 13, 2011 | Uncategorized | No Comments

We read the story about a PR stunt that went awry. Ah, the best of plans for the “are you a big fish in a little pond?”  when the goldfish sent through the mail all died (what were they thinking?). Alas, a good idea that literally ended up stinking. Remember, your stunts should delight, not disappoint…or, worse.

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