Posted by | February 28, 2014 | Uncategorized | No Comments

Inspiring customers to give marketers permission has been a hallmark of digital marketing. But increasingly, marketers have been violating the trust. Every time we order something online, we deliberately UN-check the box that starts, “Yes, I would like to receive…” Yet, too many marketers start pushing out emails (“Welcome oh valued new customer”) and offers (“A special deal for our newest friends”) that just annoy us and ensure we’ll never do business with that marketer again. How do you respect and honor permission from your customers?