ON YOUR SIDE

Posted by | April 24, 2013 | Uncategorized | No Comments

Hats off again to Dove and Agency Ogilvy on their latest entry in the Real Beauty campaign. A really fresh idea shows a forensic sketch artist drawing subjects twice—once as described by the subject and again as characterized by another individual instructed to have a conversation with the subject. The third party sketches are universally more flattering. The film is totally on brand. And the implicit message is what do you do to elevate your self-perception and personal performance?

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