Posted by | March 28, 2012 | Uncategorized | No Comments

   “Where’s the beef?” (Wendy’s) “Dah-dah-dah” (Volkswagen) A slap on the face (Old Spice). A great mnemonic moves into the lexicon and makes your marketing dollars go that much farther. Make your agencies stretch a little. Find audio and video triggers (words, music, sound effects) that help people identify, remember and talk about your message…and, brand.

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