Posted by | March 29, 2012 | Uncategorized | No Comments

And speaking of memorable messages, we were recently forwarded a page of great logo designs with “hidden” extras. Like the arrow inside the FedEx logo. The “A to Z” designed into the Amazon brand. The two people dipping into a bowl in the Tostitos logo. Who knew? They’re all extraordinary efforts—and a reminder to all of us to go the extra distance in ALL your marketing communications.

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