Posted by | February 11, 2016 | Uncategorized | No Comments

We’ve been rough on companies that redesign logos just for the sake of change. And many have been losing and reversed efforts (did someone say GAP?). But McDonald’s brand new refresh for 2016 makes sense to us. Big, bold and colorful. The graphics are contemporary and fun, just the way the brand should be. What strategic parameters do you set for product, package or brand refreshes?

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