Someone bring you an idea you think is terrible? Try flipping it 180 degrees and see if it can be made brilliant. It’s an exercise we wrote about in our book, “Breakthrough!” and an exercise we use in our workshops. If you think an idea is really bad, ask yourself how you could make that idea good…how you could make that idea great. The enemy of bad could be terrific…and, you might just come up with a new idea that will revolutionize your business.