Paul went to a restaurant in Stockholm called Grill. It was divided into different environments including train, bordello, and picnic spaces. Each of the areas was like separate stage sets and evoked a fun atmosphere. The specialties of the house were all grilled. But the food wasn’t great. The price tag was really high, but the place was packed. What stunts do you pull off to attract customers even when your service proposition isn’t as quality all the way through as you wish it were?