We’ve got a simple question for you: How come all the advertising you love isn’t yours? That should be your mantra every minute of every day. After all, isn’t your goal as a marketer to get the best work possible — creative work that gets noticed, that gets talked about and that gets results? Take a hard look at the advertising you love and think about what it is you love about it. Then put yourself to that test. Every time you evaluate any work, ask yourself whether you love it as much as all those other campaigns?