Posted by | March 26, 2015 | Uncategorized | No Comments

Two recent commercials drive home the point about good vs great. The message of both commercials is about people. But the people in the Volvo spot while beautifully art directed, could have been cast from a stock video footage house. The other spot, from Facebook  recognizes that people really are the company’s business—and the spot is a montage of interesting and fascinating images. Do you settle for “good” or do you aspire to and deliver “great?”