GOLF (REDUX)

Posted by | May 22, 2014 | Uncategorized | No Comments

Our story the other week about golf’s fading appeal prompted one of our readers to forward us a link to a less-than-forgiving editorial. Blogger Marco Arment had a totally different take on what’s wrong with the game. He said the problem isn’t the challenge of the game, it’s the elitism of the players. The hidebound tradition of old white men playing in restricted golf clubs is (thankfully) a turnoff to a more egalitarian, more open-minded younger generation. As Marco observed, it’s highly unlikely you’ll see a group of Silicon Valley programmers flying to CES a day early just to play a round of golf with their buddies. How do you break the paradigm of failing models to make them appealing to changing audiences?