Here’s one good way to handle Internet trolls—just ignore them. Steve’s sister-in-law has a sideline business as a pet psychic. (Please don’t ask.) About a month ago, she was interviewed by BuzzFeed and it got posted on YouTube without her knowledge. The interview’s gone viral, with over 1.3 million views to date. At first she started to read what the trolls had posted, but when she called us, we said, “Stop reading. What do you care what they say?” Wisely, she took our advice and has blithely gone about her schedule handling the more than 400 (!) new client requests BuzzFeed has forwarded to her. How do you leverage your web activity?