GET THE NOBODYS OUT OF YOUR PROCESS

Posted by | January 16, 2012 | Uncategorized | No Comments

Think about your marketing approval process and ask yourself, “How many people in this process are really ‘No-Bodies’?” By that we mean people who have the power to say “no,” but not the orientation to say “yes.” Their “no” means the work is dead. Kaput. Finished. Their “yes” really means, “You can show it to my boss.” If they don’t really have the authority to approve the work, why should they have the responsibility to evaluate it?

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