GEEK SQUAD

Posted by | September 12, 2013 | Uncategorized | No Comments

Paul just recently got a new TV. A Geek Squad branded VW Beetle drove up and two experts stepped out of the car, into the house, hooked up and mounted the TV on the wall. Everything about the brand encounter inspired expertise. It was the reason Paul selected Best Buy as the merchant for the sale. What are the tie-breakers you extend to make your brand the preferred choice?

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