20th Century Fox has put Time Warner in play with a bold $80 billion acquisition bid. Mr. Murdoch has been resoundingly rebuffed. But to us this is likely a sign that Fox has indeed entered the 21st Century. They’ve carried forward their 20th Century name for more than the past ten years. It struck us as oh, so odd that Fox didn’t change its name on day one of the millennium. What do you do to make sure your brand is in touch and current?